Frame Finance is regularly invited to share expert insight across Australia’s leading property, finance and business platforms. From market commentary to lending strategy deep-dives, our team contributes to conversations that help Australians make smarter, more strategic decisions about building wealth through property.
Seen. Featured. Recognised.
Chanel 7 Live News | September 2025
Leading the Conversation on Australia’s Homeownership Future
Frame Finance Director Imogen Alexy appeared live on air to discuss the changes to the FHG scheme, offering commentary on what this means for affordability, market behaviour and access for Australians trying to enter the property market.
Revealed: Celebrity Block judge wish list
Herald Sun | 25 October 2025
Our Director, Imogen Alexy of Frame Finance, was recently recognised by realestate.com.au as part of their dream wish-list for celebrity judges on The Block’s next season. The list highlights industry leaders shaping Australia’s property landscape and Imogen’s inclusion reflects her growing influence as a trusted voice in lending, strategy and market commentary.
Melbourne’s skyline expands as cranes reach the suburbs
Herald Sun | 11 October 2025
Our Director, Imogen Alexy of Frame Finance, feature-quoted in realestate.com.au as Melbourne’s property landscape undergoes a major shift — with cranes moving into the middle-ring suburbs and apartment trends evolving rapidly. Imogen shares how home-buyers are prioritising lifestyle, quality and location over just size, and why lenders are increasingly watching boutique, well-built projects for longer-term value.
More Victorians set to retire still carrying mortgage debt
Herald Sun | 27 September 2025
In a revealing feature from realestate.com.au, more Victorians are entering retirement still beholden to home loans, a stark departure from the debt-free dream many once imagined. Joining the conversation is Imogen Alexy, Director of Frame Finance, who warns that the era of paying off a mortgage before retirement is rapidly closing. Without a clear strategy, Imogen argues, Australians risk spending their golden years servicing debt rather than savouring it.
Melbourne property market heats up before AFL weekend
Herald Sun | 21 September 2025
In a recent feature on REA Group’s realestate.com.au, Melbourne’s auction market is shown heating up ahead of the AFL Grand Final weekend, and our Director, Imogen Alexy of Frame Finance, weighs in. Imogen highlights how investors are pivoting ahead of incoming policy changes, setting their sights on the $700K-$950K price range while first-home buyers wait in the wings.
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Our Director, Imogen Alexy, regularly provides insight on lending, market trends, buyer behaviour and Australia’s property landscape.
We aim to respond to all media requests promptly, especially where deadlines apply.